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While the saying “Stay ready so you don’t have to get ready” may be slightly overused, it remains as important as ever. Especially for all of us in the business world. As every industry faces more competition, from technology, other business, and workforce retention, we all have to work harder to be “different” and stand out. A large portion of this differentiator is making sure we are on top of all the current and future trends in our industries, so we appear and act as experts. Experts for our employees, our industry, and our clients. The problem? Most of us are so busy with daily tasks, we have trouble finding the time to stay ahead of trends. QuantumMark is here to help; below are three tips you can use to stay ready and stay an expert:
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Read, learn, and read some more
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While reading takes time, it is a necessary to-do list item if you want to stay ahead of the competition and maintain an expert standing. To minimize work interruptions, there are ways you can be smart about what and how you read. For instance, setting Google alerts for keywords in your industry will automatically filter new content to your inbox. You can also plan on reading material whenever you travel. One great thing to do when reading is to focus on key talking points and takeaways to use in your own content marketing and business interactions. For instance, we work a lot in public health and biometrics are becoming more and more prevalent. Just a few days ago we got a Google alert about insurance companies in India using biometrics to cut fraud. This helps us with a conference we’re active members of and with our client and future client relations.
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Networking
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Sometimes our greatest assets are our industry colleagues and our own company colleagues. With so much information out there, it is likely that people are becoming experts on specific items within an industry. To capitalize on the work they do and their knowledge, network! Whether it is hosting your own or attending local events and conferences, talking to peers is a truly invaluable learning and growing opportunity. It also helps to brainstorm and get your creativity spiked. Maybe you will start to see connections between trends and what you can do for your clients or maybe you simply get re-inspired to learn more. Either way, networking and becoming a value to your peers and receiving value from your peers is a key tool for success.
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Hire smart
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Hiring smart is possibly one of the best avenues for your company to stay relevant and competitive. But what does it mean? It means knowing what areas you need more help in, ensuring you have multiple generations within your company, and regularly training your employees. You want to set yourself and your employees up for success. Hire driven, hardworking people. Find out what their interests are. Assigning certain areas of industry knowledge to different people allows for more specialized research and focus. This in turn means more expertise and knowledge for the company as whole.
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Most important of all, it is key to think smart. Make a plan for how to keep yourself and your company up to date on all areas that influence and impact your business and your clients. Be the proactive solution – it will speak volumes.
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Interested in learning more easy tricks for maintaining your “expert” level knowledge? Contact our team at Kim@QuantumMark.com today!
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