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Last week, we addressed the dangers of referring to our current reality as the “new normal.” But the reality is that some things COVID-19 has changed will remain changed forever. This is particularly true of the business world. The question is, what aspects should we try to begin to normalize? Don’t stress, QuantumMark can help by focusing your attention on three key areas of change in business that are here to stay and the opportunities they present:
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Move Towards Digital
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COVID-19 has caused more of our business realities to move to digital. It is not just high-tech industries however, COVID-19 has resulted in a “digitalization of public services” (Katarzyna Rokosz). These changes are here to stay. And they have caused some valuable advancements for our society. From biometrics to digital identification, we have shown that humans are rising to the occasion. Digital cannot fully replace some of the human aspects, but it can help improve them. We should look at digitalization as an opportunity. It is an opportunity to improve areas of our work life. It offers the chance to free up our time to focus on more innovative and passionate areas. Our job is to play an active role in the digitalization of our companies and industries. This way, we ensure the modern work environment is one we will thrive in.
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Remote Working Environments
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Likely the most obvious business change is a remote working environment. Just look at Twitter; they’ve told their employees they never have to come back to the office, and we are sure other businesses will follow. For some this can feel scary and sad, yet remote work provides some unique opportunities. Derek Thompson for The Atlantic outlined a few of these perfectly. Two of the opportunities he outlines are a revolution/reshape of the U.S. workforce and an increase in free-agent entrepreneurship. These are big deals. While change can be daunting and overwhelming, it is also necessary. This change has the possibility of bringing positive, lasting transformations that can enhance our work life, and our personal lives.
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Adjusted Business Strategies
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We have all adjusted our strategies significantly in the last few months. Most of us have done this more than once. This has been GREAT practice, because we will need to develop more agile business strategies moving forward. This does not mean we stop building out our 5- and 10-year strategic plans. What it means is, we build those out, while keeping ourselves ready and open to pivot and jump on opportunities as they arise. We all hope that there will not be another event that causes a complete 180 of our business strategies and offerings. We guarantee though, there will be other disruptions, other needs. COVID-19 has shown us all that we can think on our feet and find exceptional success. So, build that skill and practice into your business plans. This ensures you are agile and ready to conquer new challenges daily.
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The three examples above show you that not all the changes COVID-19 brought were bad. For many, it made people reconnect with family and allowed for time together that was otherwise hard to come by. For the business world, it has provided some unique opportunities. Preparing ourselves now will let us begin 2021 on sturdy, successful ground.
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Interested in learning more about how to adjust to the changes COVID-19 brought? Contact our team at Kim@QuantumMark.com today!
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