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We get it – finding and keeping highly quality employees is not always easy. Companies and industries across the country are dealing with the many business problems that can stem from poor employee retention, including the possibility of business closure. We want to make sure this doesn’t happen to you! We have helped companies grow, invest and retain stellar employees, turning them into brand champions for the past 30 years. Read below to learn three simple “secret” ways you can create your own brand champions from your employees:
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Working with skilled project managers
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As we’ve discussed in other blogs , one of the many benefits companies receive when working with a project manager is increased skill and buy-in from employees. Project management is able to create an environment that promotes different skillsets, management chains, and team setups. This in turn aids in employees being able to showcase skills or interests not typically utilized in their daily tasks. Having this ability makes employees feel valued, and that their work and opinion matters to the success of the company. This sense of value is one of the most important steps in building brand champions. Additionally, the environment and skills brought about by working with a project manager make your employees feel more loyal to the company, and loyal, valued employees perform better, and will be more likely to remain at the company for a long time.
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Investing in the right training for the right people
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To create loyal, brand champion employees, they need to feel a company is invested in them as much as they are invested in the company. A great way to show employees this is by providing training and ongoing education opportunities. We do not mean just any training, but the right training for the right people. A high-quality training should help the employee(s) in their daily tasks, help them grow into new roles, and provide them with stronger or new skillsets they did not have before. It is important that you understand your ability to retain your employees and keep them happy involves understanding what they might need training on. Is there a new process being implemented? A new technology? Maybe a change in leadership? By providing training around one of these items, you show you value your employees, and their “acceptance” of anything new.
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Listening
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We know – this one seems obvious. But for most management/leadership, finding time to truly listen to their employees is hard to come by. Do you know what areas your employees truly need help or guidance in? What part of their job they love the most? How they want to grow, either with your company or somewhere else? Developing listening skills, and doing something with what you hear, is vitally important to building brand champions out of your employees. By listening, you again show an employee that they are valued, and important to the company. This will help in making sure you retain the right employees, and that you have the right employees in the right positions.
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While there are many other ways to build brand champions from your employees, the three above illustrate the very different approaches companies can take. Our word of advice: take the time to see what methods will be best for your company and your employees. It might take some trial and error, but success will be worth it. We all want highly qualified employees that remain with our companies for years – so let’s start building them.
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Interested in learning more ways to turn your employees into brand champions? Contact our team at Kim@QuantumMark.com today!
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